Cascata Group

2026

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Scope

Brand, visual system, and website for a one-man capital strategy practice operating primarily in real estate development. Cascata means waterfall in Italian, a nod to the founder's heritage and the primary directive for the project.

Role

The founder had next to no pre-existing assets aside from the name, so we were building from scratch. Collaboratively, we sharpened his positioning. I designed a new logomark and custom wordmark, defined a type system, and created a fluid visual identity system. The website was designed and built in Framer using Claude Code via the Framer MCP server, and I wrote all of the copy for the website collaboratively with the client.

Impact

The founder used to lose business to larger financial firms that he should have won. Now, Cascata Group looks like the credible, serious financial partner it always has been.

Skills

  • Strategy
  • Brand Identity Design
  • Visual Identity Design
  • Web Design/Build
  • Copywriting

Tools

  • Figma
  • Framer
  • Illustrator
  • Claude Code
  • Photoshop
Cascata Group brand mark on a construction hoarding under a bridge, navy lockup and Capital Strategy Execution tagline with a liquid-chrome wave
Navy Cascata Group banner mounted on building scaffolding, Capital Strategy and Deal Execution
Cascata logomark centered over concentric line waves on deep navy
Cascata logomark shown in black on white to isolate its form
Cascata Group wordmark over its typographic construction grid
Cascata Group lockup in cream on a dark liquid-chrome wave, Finance Strategy Results
Cascata Group website on a laptop in a boardroom, Capital Strategy and Deal Execution hero
Cascata Group website on mobile, Capital Strategy and Deal Execution
Cascata Group LinkedIn company page with the brand banner and mark
Cascata Group bus-stop poster on a Paris street, Expert Financial Oversight