Hello, Marjorie Menu Redesign

2025

When approaching the Hello, Marjorie redesign, the primary focus was improving readability for the bar’s patrons. The bar is naturally a very dark environment lit primarily by vintage lamps hung from the ceiling and the hallmark neon sign featured near the entrance to the bar. Other considerations were primarily to devise a better visual organization to represent a change in how the bar approached its beverage program, placing greater emphasis on classic cocktails while still featuring house cocktails.