Northern Vessel

Brand, visual system, photography, sub-branding and a whole lot of print design for a local coffee startup.

Founding designer and equity partner with near-total creative control. I refined the core logo and built the identity from the ground up with my cofounder. One of my primary responsibilities was overseeing the end to end development and launch of the Coffee Club subscription app, working with a developer and UX consultant. I designed the Coffee Club wordmark, custom iconography, and even the UI of the app - which falls outside the scope of this study. I also developed the shapes pattern, and worked on packaging, signage, motion design, social content, and provided photography and videography. All photography featured here is my own.

Bootstrapped from a 2020 lockdown delivery service to a permitted street cart to the current brick and mortar, we raised private investment, grew the Coffee Club subscription to ~160 active members, pulled local and national press attention alike, and developed a social following that drove all of the early momentum. The shop is still open and thriving in Des Moines.